Thursday, February 25th | 11am PST
DID YOU KNOW
creating a brand around your business is THE single most important thing you can do as a small business owner.
Taking the time to get branding right the first time will save you time and money. It will also show consumers you own a professional, successful business. It builds trust and confidence in your business and helps separate you from the rest.
Unfortunately, most small business owners don’t give a lot of thought to branding, what it means and how it can help their business so they spend $40 on a pre-made logo and slap it on their social media pages or their website without giving it a second thought.
HERE ARE 5 REASONS
WHY THAT IS A HUGE MISTAKE!
Your brand is the first thing a potential customer sees when they are looking to make a purchase; if it doesn’t appeal to them it could be a huge turnoff.
It takes 7-10 touch points for someone to remember your brand; the more consistent you can be (aka putting your brand everywhere) the more likely they are to remember you.
Chances are you aren’t a one-of-a-kind business; creating a gorgeous, consistent brand that reflects YOU and your business helps set you apart from the crowd.
Social media is flooded with businesses; creating a look and feel for yourself on social media helps catch people’s attention and draws them in.
Correctly branding your biz gives it the look and feel of a professional, well established business; your customers and potential clients know you are serious about what you do.
BUT DON'T WORRY!
creating a gorgeous brand isn’t hard and it
doesn’t have to cost you a fortune.
If creating a brand for your business (or re-branding) seems daunting, then you won’t want to miss my FREE 30 minute Small Business Branding Basics Class where you’ll learn the basics of how to brand (or re-brand) your biz.
ON FEBRUARY 25TH AT 11AM PST
join me and Erin Neisewander of Neise Design for a 30-minute
HERE'S WHAT YOU'LL LEARN:
The basics of logo creation (hint, you can totally do this yourself)
Choosing the perfect color palette (hello, Canva color palette generator)
Fonts, fonts, fonts, and where to find them
Creating branded templates for your biz using Canva
When to hire a professional
How to tease your brand (or re-brand) launch
5 easy steps to creating a launch campaign for social
Keeping the buzz going post-launch