FREEBIE CLASS
BRANDING BASICS


Thursday, February 25th | 11am PST
DID YOU KNOW
creating a brand around your business is THE single most important thing you can do as a small business owner.
Taking the time to get branding right the first time will save you time and money. It will also show consumers you own a professional, successful business. It builds trust and confidence in your business and helps separate you from the rest.
Unfortunately, most small business owners don’t give a lot of thought to branding, what it means and how it can help their business so they spend $40 on a pre-made logo and slap it on their social media pages or their website without giving it a second thought.
HERE ARE 5 REASONS
WHY THAT IS A HUGE MISTAKE!

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Your brand is the first thing a potential customer sees when they are looking to make a purchase; if it doesn’t appeal to them it could be a huge turnoff.
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It takes 7-10 touch points for someone to remember your brand; the more consistent you can be (aka putting your brand everywhere) the more likely they are to remember you.
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Chances are you aren’t a one-of-a-kind business; creating a gorgeous, consistent brand that reflects YOU and your business helps set you apart from the crowd.
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Social media is flooded with businesses; creating a look and feel for yourself on social media helps catch people’s attention and draws them in.
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Correctly branding your biz gives it the look and feel of a professional, well established business; your customers and potential clients know you are serious about what you do.
BUT DON'T WORRY!
creating a gorgeous brand isn’t hard and it
doesn’t have to cost you a fortune.
If creating a brand for your business (or re-branding) seems daunting, then you won’t want to miss my FREE 30 minute Small Business Branding Basics Class where you’ll learn the basics of how to brand (or re-brand) your biz.
ON FEBRUARY 25TH AT 11AM PST
join me and Erin Neisewander of Neise Design for a 30-minute
what-you-need-to-know-about-branding-your-biz class.
HERE'S WHAT YOU'LL LEARN:
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The basics of logo creation (hint, you can totally do this yourself)
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Choosing the perfect color palette (hello, Canva color palette generator)
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Fonts, fonts, fonts, and where to find them
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Creating branded templates for your biz using Canva
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When to hire a professional
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How to tease your brand (or re-brand) launch
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5 easy steps to creating a launch campaign for social
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Keeping the buzz going post-launch